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Press Release 2015-10-19

Hoover & Strong to feature 360 degree interactive views in their Harmony Diamond Auctions

October 19, 2015

DiacamHoover & Strong announced today they will start offering 360 degree interactive views of all diamonds featured in their online Harmony Diamond Auctions, starting November 2015.

"As our Harmony Diamond Auctions gain momentum, we found it is crucial to offer our buyers a comprehensive and interactive view of the diamonds offered, so they are comfortable bidding and offering the most competitive prices", said Torry Hoover, President of Hoover & Strong. "We have had much interest from international buyers who were hesitant of participating in the auctions, and we believe the interactive views will encourage many new buyers to come on board, thus offering higher prices to our sellers."

The 360 degree views will be powered by DiaCam360, a small, portable and effective scanning device that creates high-quality photos and 360-degree, interactive videos of polished diamonds. The device is patent pending in the US, and according to Shirtal DiaCam ltd, the developer of the device, it offers comparable pictures to ones that are produced in a professional studio.

Hoover & Strong launched its unique online diamond auction platform in January 2015. The auction platform has gained momentum and growth as both buyers and sellers are excited by how quick, seamless and transparent the auction process is. The auctions are held twice a month and feature single diamonds larger than 0.40ct or parcels of diamonds larger than 0.20ct with a minimum carat weight of 1.00ct. All diamonds are inspected, graded and cataloged by Hoover & Strong and all bidding is done online through the unique platform. To learn more about the Harmony Diamond Auctions visit https://www.hooverandstrong.com/diamond-auctions


For more information, Interviews and photos please contact:

Christin Mills, Marketing Manager at Hoover & Strong, christin@hooverandstrong.com, 804-794-3700, ext. 172


HS logosAbout Hoover & Strong

Hoover & Strong is the leading precious metals manufacturer of environmentally and socially responsible jewelry products. Their Harmony line of 100% recycled precious metals includes over 30,000 recycled gold, silver, platinum and palladium jewelry products, all made in the USA. They also offer contract casting, diamond setting, assembly, finishing and eco-friendly refining services.


Hoover & Strong – Your Responsible and Ethical Source

2008 - Hoover & Strong became the first jewelry manufacturer to produce all of their 30,000 mill and findings products with 100% recycled Harmony gold, platinum, palladium and silver.

2009 - Hoover & Strong became the first manufacturer to be independently third-party certified by SCS Global Services for the recycled content of its Harmony products.

2010 - Hoover & Strong began offering Harmony recycled diamonds and responsibly-sourced Canadian diamonds.

2012 - Hoover & Strong’s refinery received the Responsible Source Certification from SCS Global Services. With 80% less chemical usage and zero waste-water discharge, the refinery is the greenest in the world.

2013 - Hoover & Strong was the first U.S. jewelry manufacturer to bring certified Fairmined gold and silver to America’s jewelry market.

2014 - Hoover & Strong introduced their online Harmony Diamond Auctions, allowing diamond buyers and sellers an easy-to-use, cutting-edge platform for buying and selling recycled diamonds.

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