Hoover & Strong to introduce Guaranteed Recycled Diamonds in their Harmony Diamond Auctions

August 4, 2015

Hoover & Strong announced today they will start offering guaranteed recycled diamonds in their online Harmony Diamond Auctions starting August 5th.

Virginia based eco-friendly refiner Hoover and Strong is an avid supporter of the "green" movement and feels it is their social, environmental and moral obligation to produce beautiful products in a way that does not destroy the earth's resources or its people. In an industry where all products come from the Earth, they believe that conserving energy and recycling metals and stones are crucial and necessary steps that must be taken.

Hoover & Strong strives to offer products and services that promote the use of the most environmentally sensitive materials available. As approximately 4.5 billion carats of diamonds have been extracted from the ground since large scale mining efforts began in South Africa in the 1870’s, many millions of diamonds are now part of the world’s existing, above ground, supply of diamonds. In order to reduce the industry’s reliance on environmentally damaging mining practices, Hoover & Strong is proud to participate in the reintroduction of these diamonds back into the jewelry supply chain.

Hoover & Strong launched its unique online diamond auction platform in January 2015, and have since gained momentum and growth as both buyers and sellers are excited by how quick, seamless and transparent the auction process is.

The auctions feature single diamonds larger than 0.40ct or parcels of diamonds larger than 0.20ct with a minimum carat weight of 1.00ct. All diamonds are inspected, graded and cataloged by Hoover & Strong and all bidding is done online through the unique platform. To learn more about the Harmony Diamond Auctions, CLICK HERE.