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Archive for June, 1994

Firing Line: What consumers want to know about gold jewelry

Wednesday, June 1st, 1994 by Dayana Yochim

When customers rifle product questions at your sales associates, they needn’t head for cover Here, MJ answers the questions consumers most often ask about gold jewelry. (more…)

MatteFinishes: Lackluster by Design

Wednesday, June 1st, 1994 by David Federman

Gold doesn’t have to glitter to be gold. In fact, many jewelry manufacturers deliberately trade high gloss for low luster in order to give their pieces a muted appearance. Since gold is, by nature, a metal that loves to shine, keeping it from doing so requires skillful mutilation with various abrasives. (more…)